Social Media Manager cum Meta ad Manager

Position: Meta Ads Manager
Location: C.S Naidu Arcade, 204, Greater Kailash Road, Opposite Grotto, Old Palasia, Indore, Madhya Pradesh 452001
Company: Debugshala (IT Training and Placement)

About Us:

Debugshala is a growing IT Training and Placement company dedicated to empowering individuals with cutting-edge tech skills. We are looking for a Meta Ads Manager who is experienced in creating and managing paid advertising campaigns across Meta platforms (Facebook and Instagram) to drive growth, increase brand visibility, and generate leads.

Key Responsibilities:

• Campaign Strategy: Develop, implement, and optimize effective ad strategies for Meta platforms (Facebook & Instagram) aligned with the company’s marketing goals and objectives.
• Ad Creation: Create compelling ad creatives (graphics, videos, copy) by collaborating with the design and content teams to engage the target audience.
• Target Audience & Segmentation: Set up precise targeting parameters, custom audiences, and lookalike audiences to maximize the effectiveness of campaigns.
• Budget Management: Manage advertising budgets effectively, optimizing bids and spend to maximize ROI and achieve desired KPIs.
• Performance Analysis: Track, analyze, and report on ad performance metrics such as CPC, CTR, conversions, and ROAS. Use data-driven insights to refine and optimize campaigns.
• A/B Testing: Conduct split testing on ad creatives, audiences, and landing pages to find the most effective strategies for ad success.
• Conversion Tracking: Set up and maintain tracking pixels, custom events, and conversion goals to monitor campaign performance.
• Stay Updated: Keep up-to-date with Meta's advertising tools, trends, best practices, and algorithm changes to ensure campaigns stay competitive and innovative.

Required Skills:

• Proven experience in managing Meta Ads (Facebook & Instagram Ads), including creating, optimizing, and scaling campaigns.
• Strong understanding of Meta’s advertising platform, targeting options, and ad formats.
• Ability to create data-driven strategies and optimize campaigns based on analytics.
• Knowledge of A/B testing, retargeting, and custom audience segmentation.
• Proficiency in analyzing ad performance metrics and using insights to drive better results.
• Familiarity with tools like Facebook Ads Manager, Google Analytics, and third-party ad platforms.
• Strong copywriting and creative skills for creating engaging ads.
• Ability to manage budgets effectively to maximize ROI.

Qualifications:

• A portfolio or case studies showcasing successful ad campaigns and their outcomes.
• Certifications in Facebook Blueprint or other digital advertising certifications are a plus.

What We Offer:

• Competitive salary with performance-based bonuses.
• A collaborative and innovative work environment with opportunities for professional growth.

How to Apply:
Send your resume, portfolio, and cover letter to hr@debugshala.com or visit debugshala.com

Join our team and help us create impactful advertising campaigns that drive results!